Aust businesses are losing in the big data era, one 'Like' button at a time
Many businesses give away their customers' clickstream data in exchange for trinkets of code. It's a poor exchange.
Many businesses give away their customers' clickstream data in exchange for trinkets of code. It's a poor exchange.
Big data is a dangerous, faith-based ideology. It's fuelled by hubris, it's ignorant of history, and it's trashing decades of progress in social justice.
Big data analytics brings on privacy and ethical concerns. What is your organisation actually doing about them? Does your board understand the risks?
Organisations need a 'moral imagination' to build ethical data services that are fair for all the players. That's what Centrelink got so very wrong.
Business has bought into the mythology of big data and pervasive "surveillance-based marketing and advertising", but its time is coming to an end, says 'Doc' Searls.