Sustainability that sustains the bottom lineGood profits trump good intentions as motivators for the best corporate responsibility and sustainability programs. And that's a good thing, says green marketing guru Susan McPherson.February 3, 2013 by Audrey Quinn in Innovation
Opening up the open source communityAs Wikipedia faces a decline in contributors, engineering community manager Sumana Harihareswara works to make the organization a more welcoming place. January 20, 2013 by Audrey Quinn in Innovation
For one social strategist, an aspirational touchAt the new luxury magazine DuJour, Lindsay Kaplan watches how social sharing hones our appetite for better content. January 6, 2013 by Audrey Quinn in Innovation
By nurturing relationships, sailing through the ranksAubrey Sabala embodies her vision for the future of marketing with a personalized touch that grows client lists and careers alike.December 31, 2012 by Audrey Quinn in Innovation
Adobe's social media mavenHow much income can social media generate for your company? Marjorie Kase will give you the numbers.December 9, 2012 by Audrey Quinn in Innovation
For advertising, a user experience revolutionWhat does user experience mean for an iconic ad agency? We sit down with McCann-Erickson's new Chief Experience Officer, Lynn Teo.November 25, 2012 by Audrey Quinn in Innovation
A second act for WebMD's content queenWebMD pioneer Nan Forte was thinking web content before you even thought about e-mail. Her next act? Travel.November 11, 2012 by Audrey Quinn in Innovation
For this entrepreneur's success, liquor is quickerNew York entrepreneur Allison Patel wants to introduce Americans to French single malt whiskey.October 28, 2012 by Audrey Quinn in Innovation
What's really holding women back?Stanford psychologist Lauren Aguilar has an explanation for why women may underperform in the workplace. October 15, 2012 by Audrey Quinn in Innovation
A camera that melts inside your body New ultra-thin electronics implant beneath your skin, then dissolve when no longer needed.September 28, 2012 by Audrey Quinn in Innovation