Marketing today bears no resemblance to the Mad Men era. Powerful analytic tools are parsing companies' web sites and content. Machine learning tools are studying buyers' behaviors to generate recommendations for even better web designs.
Latest from Brian Sommer
The technology that powers business is key to driving productivity improvements and economies. The recent Promat and Automate 2015 shows featured many technologies that can do both. But, were the innovations breakthroughs or incremental? And, where were the ERP vendors?
It's amazing: Of all the financial applications that could be built, ERP vendors focus on core financials like general ledger. Here's a firm that serves an enviable clientele -- but it's not a big name brand in financial software (yet).
Adaptive Insights, a cloud-based corporate performance management vendor, has a new CEO. Tom Bogan comes from a lengthy finance career - something that could be of value as the company (and the sector) continues to experience growth.
Two very good books: One documents the massive SAP ecosystem and the challenges now confronting all within it. The other details, in a very personalized but highly transferable way, how major change should be undertaken.
Intacct's user conference served as a coming of age event for this growing mid-market cloud accounting software vendor. New partnerships with Salesforce and American Express were announced, and industry analysts were invited to mix with a happy bunch of customers.
Made-up words were in abundance during this fall's software conference season. Your dauntless reporter traveled the world to bring back the latest in tech marketing speak. If you want to sound like you're current with today's dubious jargon, here's a quick primer to get you all caught up.
Powerful Human Resources analytic tools were in abundance at the recent HR Technology show in Vegas. But can/will HR departments buy these solutions? Probably not -- unless the HR group itself changes.
For years, IT departments have had tools to measure up-time and other metrics. But other internal operational groups often possess fewer of these tools. That isn't right. New taxonomies, tools andanalytics are needed in non-IT spaces.
Recent conferences by Infor and Oracle demonstrate that the on-premises vs cloud debate is over. Brian Sommer looks at what happened with Oracle this last year to get to this point.