You use one because you use one, right? You don't trust yourself. Perhaps now is the time to break out, suggests Apple.
Latest from Chris Matyszczyk
It's one thing to accidentally swallow your AirPod. It's another when you explain how it happened.
If you're a longtime MacBook Air user, what part of the latest M2 Air will tempt you the most? It could just be little things.
A new Apple ad attempts to show how Apple, and only Apple, really cares about you and the private things you get up to.
Is it still the case that Macs are more intuitive? If so, could this be why the Mac attracting so many new users? Or could it be something else?
A video shows an extraordinary defensive performance against a shoplifter from Best Buy employees. But is this company policy? I asked till I got an answer.
What was everyone involved in this thinking? Please decide.
Apple wants you to believe it's there to save you, especially when you're short of cash.
Nothing can prepare you for this sight. Nothing can prepare you for your reaction.
It appeared as if Apple was completely taking over teen hearts and minds. Now, a small change.