Chris Matyszczyk

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Burger King publicly shamed an unhappy customer. Then it did it again

How do you encourage customers to go online and tell you what they really think? Burger King's way is, well, different.

June 4, 2022 by Chris Matyszczyk in E-Commerce

This may be the best piece of Mother's Day marketing I've ever seen

Mother's Day is an intense sales period. Sometimes, though, brands ignore the true realities.

May 8, 2022 by Chris Matyszczyk in E-Commerce

McDonald's just gave (some) customers something brilliant

A simple use of technology. A very clever way to sell a Big Mac when you really need it.

May 7, 2022 by Chris Matyszczyk in E-Commerce