Pokémon Go: An AR marketing experiment with monster potential
The hottest mobile game might be a passing fad, but its impact on how businesses compete in future augmented reality and geographically-enhanced apps will be staggering.
The hottest mobile game might be a passing fad, but its impact on how businesses compete in future augmented reality and geographically-enhanced apps will be staggering.
Jason Perlow speaks with the CEO of Sensics on the potential impact of VR and AR technologies on the human brain.