We're leaving the era of standalone social networks and moving to a far more interconnected world. The digital enterprise approach combines vestigial point solutions and legacy applications into cohesive next generation systems of engagement.
Latest from Oliver Marks
Theoretical knowledge still largely dominates strategic thinking about the social web over practical experience, which has resulted in succession and long term planning issues as business use matures
Talking SMAAC and actually achieving business goals are two very different things as digital business needs mature
Aggregating personal data is getting harder as digital social fragments, and Twitter spam isn't helping.
The cross currents of different digital use models have often tended to cancel out the effectiveness of company wide initiatives so far, and superficiality is increasing the challenges
The cult of me continues...data from a survey of US freshmen shows increasing perceptions of being 'above average': Are they deluded or the greatest generation?
Oracle's powerful offerings leverage the cloud's merger with mainstream enterprise computing, but their relevance are open to question
Branson & Benioff demonstrate world class salesman human qualities, SalesForce selling ever more connected and intelligent businesses
John Hagel believes exploiting process exceptions is the way to find value in social initiatives; the challenge is often finding a common language with the business world
Sensible voices are starting to be heard again above the noise as the new social enterprise realities mature