Rupert Goodwins

Executive editor, ZDNet

Rupert has worked at ZDNet UK, IT Week, PC Magazine, Computer Life, Mac User, Alfa Systems, Amstrad, Sinclair, Micronet 800, Marconi Space and Defence Systems, and a dodgy TV repair shop in the back streets of Plymouth. He can still swap out a gassy PL509 with the best of 'em. If you want to promote your company or product, fine -- but please tell me what it is and why it's interesting right up front in the message. PRs: the probability of a successful pitch can be calculated by the following handy formula applied to the details of your client's latest wheeze. 3NT x 4UP x 2BI x 5EAI = P(copy)3M^3 x 2ACE x 10L, where NT = New Technology, UP = Unique Product, BI = Beer Involved, EAI = Engineers Available for Interview, M = Marketing Managers, EMEA or Mornings, ACE = Already Covered Elsewhere (i.e. your American brethren have already spilled the beans) and L = the word Leading or Leader in the first para of the press release. Dear Engineer, Researcher or Inventor: Talk to me -- it's the new stuff that makes this game worthwhile.

Latest from Rupert Goodwins

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5G New Radio: The technical background

5G New Radio: The technical background

Standards for the first and second phases of 5G are moving towards completion, and early deployments can piggy-back on 4G LTE infrastructure. But there's plenty of work to do before the technical advances in 5G's radio spec can support new use cases.

February 1, 2019 by in 5G

New 5G business models

New 5G business models

Enhanced mobile broadband and fixed wireless access will lead the way, but IoT applications and use cases requiring ultra-reliable and low-latency communications can also be supported more efficiently on 5G networks than on previous-generation infrastructure.

February 1, 2019 by in 5G