Adrian Kingsley-Hughes

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Adrian Kingsley-Hughes is an internationally published technology author who has devoted over two decades to helping users get the most from technology -- whether that be by learning to program, building a PC from a pile of parts, or helpin…g them get the most from their new MP3 player or digital camera. Adrian has authored/co-authored technical books on a variety of topics, ranging from programming to building and maintaining PCs. His most recent books include 'Build the Ultimate Custom PC', 'Beginning Programming' and 'The PC Doctor's Fix It Yourself Guide'. He has also written training manuals that have been used by a number of Fortune 500 companies.

All opinions expressed on Hardware 2.0 are those of Adrian Kingsley-Hughes. Every effort is made to ensure that the information posted is accurate. If you have any comments, queries or corrections, please contact Adrian via the email link here. Any possible conflicts of interest will be posted below. [Updated: February 23, 2010] - Adrian Kingsley-Hughes has no business relationships, affiliations, investments, or other actual/potential conflicts of interest relating to the content posted so far on this blog.

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Scarcity and long queues are a marketing strategy

Scarcity and long queues are a marketing strategy

If you plan on buying a Sony PlayStation 3 or a Microsoft Zune this Christmas, then you will join an elite group of individuals who will have the privilege of beta testing that product. On top of that, you'll be expected to market that product aggressively during 2007 by actively promoting it to your friends, colleagues and family.

October 2, 2006 by in Finance