Andrew Nusca

Former editor

Andrew Nusca is a former writer-editor for ZDNet and contributor to CNET. He is also the former editor of SmartPlanet, ZDNet's sister site about innovation. He writes about business, technology and design now but used to cover finance, fashion and culture. He was an intern at Money, Men's Vogue, Popular Mechanics and the New York Daily News. He is a graduate of New York University and Columbia University. He also happens to be a reformed rock drummer who digs food, cities, words and neckties. He is based in New York.

Andrew Nusca does not hold any investments in the companies he covers.

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Forrester: e-commerce 'better suited to withstand economic downturn'

Forrester: e-commerce 'better suited to withstand economic downturn'

Online retailers are shifting marketing efforts from traditional print advertising to cheaper tools such as Facebook, Twitter and e-mail to gain market share or retain customers in the economic downturn, according to an industry study being released Tuesday via the AP.According to the survey, which was conducted by Forrester Research for the National Retail Federation's Shop.

May 4, 2009 by in E-Commerce