Andrew Nusca

Former editor

Andrew Nusca is a former writer-editor for ZDNet and contributor to CNET. He is also the former editor of SmartPlanet, ZDNet's sister site about innovation. He writes about business, technology and design now but used to cover finance, fashion and culture. He was an intern at Money, Men's Vogue, Popular Mechanics and the New York Daily News. He is a graduate of New York University and Columbia University. He also happens to be a reformed rock drummer who digs food, cities, words and neckties. He is based in New York.

Andrew Nusca does not hold any investments in the companies he covers.

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Click fraud at record high, poor economy to blame

Click fraud at record high, poor economy to blame

More than 17 percent of all clickthroughs on Web advertising are the result of click fraud, the act of clicking on a Web ad to artificially increase its clickthrough rate, according to the latest report from Click Forensics, a company that specializes in monitoring and preventing internet crime.According to the company, the level of clickfraud is the highest it has seen since it started monitoring for it in 2006.

January 27, 2009 by in China