Andrew Nusca

Former editor

Andrew Nusca is a former writer-editor for ZDNet and contributor to CNET. He is also the former editor of SmartPlanet, ZDNet's sister site about innovation. He writes about business, technology and design now but used to cover finance, fashion and culture. He was an intern at Money, Men's Vogue, Popular Mechanics and the New York Daily News. He is a graduate of New York University and Columbia University. He also happens to be a reformed rock drummer who digs food, cities, words and neckties. He is based in New York.

Andrew Nusca does not hold any investments in the companies he covers.

Latest from Andrew Nusca

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Can the Apple logo make you more creative?

Can the Apple logo make you more creative?

Apparently so, according to yesterday's Science Daily. In a recent study by Duke University and the University of Waterloo, Canada, researchers found that even brief exposure to established brands can cause people to inherit the behaviors championed by those brands.

March 31, 2008 by in Apple

PC vs. Mac: 'If you're ready to compromise, you call me'

PC vs. Mac: 'If you're ready to compromise, you call me'

After almost four months of silence, another two editions of Apple's "Get a Mac" advertising campaign have arrived, this time pounding their chests about the same talking points: a PC may be faster, but a Mac has no viruses and no headaches.And what do you know, the redheaded girl in the video recalls, without emulating entirely, Lauren from the first entry in Microsoft's "Laptop Hunters" ad campaign.

August 25, 2009 by in Apple

HiMyTribe helps iPhone, iPod touch users network with GPS [review]

HiMyTribe helps iPhone, iPod touch users network with GPS [review]

For the last couple of weeks I've been playing with Never Alone Anymore's HiMyTribe iPhone/iPod touch app, which lets users network (for business or pleasure) using the device's built-in GPS functionality.A social networking tool, HiMyTribe fuses aspects of Facebook, LinkedIn and MySpace with the intention of enabling individuals to network with business colleagues and potential associates in real time, on the go.

August 6, 2009 by in Apple