Users want to make payments and transfer money through the app, which is ubiquitous in Brazil, according to a new study.
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Government officials vowed to find alternatives such as Telegram to communicate with supporters.
Six months ahead of general elections, the platform pledges to reduce organic dissemination of "news" items confirmed to be false.
Folha de São Paulo rebels against the company's news feed changes to emphasize posts from connections rather than brands.
The platform reported a spike in local user numbers and ad revenue driven by the Olympics and increasing smartphone use.
Local businesses are now able to use the analytics and ad features following initial launch in other markets last month.
Former Unilever executive will have to fight the various legal battles the company faces in the country
Key Brazil-based executives take up regional roles, company opens Miami office to focus on Latin markets
The company is investing in local operations and plans to double its user base in the region
The country is the third largest market for the professional social networking platform.