The number of institutions that see AI as important to their strategies is higher than other countries - but number of real case studies is still small.
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The country's largest private bank is introducing the technology to support claim authentication and enhance customer experience.
IBM's cognitive computing platform is expanding in the country as large organizations showcase the technology.
But translating that positive attitude into projects is a different story, says report.
The feature allows account holders to validate information via mobile.
The initiative at Itaú Unibanco aims to improve security and customer experience but raises concerns over customer privacy.
The information was submitted by the messaging app as part of ongoing investigations into the spread of fake news.
A contract with IBM will see the modernization of the club's stadium as well as game and supporter experiences.
The terms are familiar but people from lower socioeconomic backgrounds can't explain them, study says.
The company is looking to work with startups to address its business needs through emergent technologies.