PC sales gather pace in Brazil
After five years of decline, the local market for desktops and notebooks starts to recover.
After five years of decline, the local market for desktops and notebooks starts to recover.
Second quarter figures are lower than 2012 but segment grows in revenue
Brazil's biggest PC manufacturer reverts 2013 loss - but quarterly results have been hit by the World Cup and the presidential elections
Price reduction strategies from manufacturers and retailers helped boost sales, says IDC
Another quarter of increased revenue confirms return to growth, says IDC research.
The company is "adapting costs to a new market reality"
Pre-election rush to update equipment drove sales increase, according to IDC.
The manufacturer is the best sales performer across all segments in the third quarter
Better exchange rates enable manufacturers to improve pricing and boost consumer demand, says IDC.
This is the sharpest decline since 2005, says IDC