While Amazon's various devices inspired a range of reactions -- from "awesome" to "nonsense" -- the event overshadowed a potentially even bigger announcement that the company made a day earlier.
Latest from Brent Leary
The new devices got all the attention at last week's event, but Amazon is more interested in getting your attention.
With recent articles showing a lack of adoption for asking Alexa to buy things, many folks are saying voice shopping may be dead before it even gets going, but reports of voice shopping's demise may be a bit premature
Jeff Bezos says he wants customers to "ask Alexa" for assistance wherever they are -- but can Amazon continue to dominate the next stages of the voice-first digital transformation as it has in the early days?
We found out that Prime Day was Amazon's biggest sales day ever, and millions of Echo devices were sold. But we didn't find out if voice shopping reached an inflection point on the way to going mainstream.
What moves can Amazon make to improve how it converts consumer attention into revenue? And what role will Alexa play going forward? Brent Leary speculates on Prime Day's Attention "Echosystem."
Amazon Prime 2018 hasn't taken place yet, but we're asking Amazon to clue us in on how much of the shopping done on the day will come via Alexa and what that will mean for the future of voice shopping.
As the adoption of voice assistants overtakes smartphones, the most disruptive force in business today may lead the voice-first category into even more disruption.