2021 is the year AR commerce becomes an Actual Reality
Augmented Reality finds one killer app in driving business revenue through virtual shopping experiences
Latest from Brian Solis
When digital transformation fails, focus on the why and how of change, not just technology and transactions
In these times of digital and pandemic disruption, emphasizing the humanity of change will give DX a purpose. To succeed, digital transformation must now prioritize relationship transformation (RTx) as the 'why' of change and modernization.
Relationship transformation: The role of trust in accelerating innovation and digital transformation
Before COVID-19, one of the challenges limiting digital transformation success was its over-reliance on digital. Relationship Transformation (RTx) aims to escalate relationships as a driver in digital transformation. Building trust internally and externally is key.
Rethinking customer service: No longer the weakest link in the customer's journey
New research shows that high performing organizations are investing in service innovation to digitally transform customer service into a customer engagement engine for driving business growth and loyalty.
2021: The year that 3D and augmented reality for commerce cashes in
Most customers are now digital-first and are choosing to shop online instead of in-store; 3D and augmented reality are accelerating a more immerse form of digital and hybrid shopping
Now hiring AI futurists: It’s time for artificial intelligence to take a seat in the C-Suite
In a time of COVID-19 disruption, futurists can accelerate organizational recovery and capacity. When partnered with purpose-built AI, augmented intelligence can also spur radical innovation.
Prioritizing customer relationships helps businesses become disruption-proof
The pandemic continues to disrupt businesses all around the world. Super Retail Group in Australia is prioritizing the voice of the customer and digital/real-world experiences to innovate against disruption.
Shifting the customer experience from a cost center to a profit center
Customer service is experiencing a renaissance, and with the right imagination, intention, and technology, it can also become a business growth engine by driving satisfaction, sales, and loyalty.
Getting to the purpose of digital transformation: Put relationships and trust first
In a world where behaviors are evolving, norms, worldviews, and values are shifting, trust must be earned and in some cases, re-earned. The bar for organizations is now set higher.