Apple spits at Facebook, Google and, oh, the whole internet really
A new Apple ad attempts to show how Apple, and only Apple, really cares about you and the private things you get up to.
Latest from Chris Matyszczyk
Apple fired her. She still thinks Windows computers are awful
Is it still the case that Macs are more intuitive? If so, could this be why the Mac attracting so many new users? Or could it be something else?
Does Best Buy tackle crime differently from Apple? I had to ask
A video shows an extraordinary defensive performance against a shoplifter from Best Buy employees. But is this company policy? I asked till I got an answer.
An Apple store suffered a phishing attack and customers loved it (allegedly)
What was everyone involved in this thinking? Please decide.
Apple will lend you $5000 if you forget your wallet at home
Apple wants you to believe it's there to save you, especially when you're short of cash.
I went to an Apple store and saw the saddest employee in the world
Nothing can prepare you for this sight. Nothing can prepare you for your reaction.
Who are the teens suddenly choosing Android over iPhone?
It appeared as if Apple was completely taking over teen hearts and minds. Now, a small change.
An angry customer gave Apple a second chance. Instead, Groundhog Day
Do different Apple stores offer differing levels of service? Not, it seems, in the case of this devoted, frustrated Apple customer.
Apple admits it's far more fun working for a company that isn't like Apple
Is the Great Resignation causing conflicting emotions at Apple? I think it is. Here's the proof.
Apple ruthlessly mocks a Windows laptop (but which one, exactly?)
During its latest event, Apple made a boast about the iPad Air. How much hot air was in it? I asked Apple.