A new Apple ad attempts to show how Apple, and only Apple, really cares about you and the private things you get up to.
Latest from Chris Matyszczyk
Is it still the case that Macs are more intuitive? If so, could this be why the Mac attracting so many new users? Or could it be something else?
A video shows an extraordinary defensive performance against a shoplifter from Best Buy employees. But is this company policy? I asked till I got an answer.
What was everyone involved in this thinking? Please decide.
Apple wants you to believe it's there to save you, especially when you're short of cash.
Nothing can prepare you for this sight. Nothing can prepare you for your reaction.
It appeared as if Apple was completely taking over teen hearts and minds. Now, a small change.
Do different Apple stores offer differing levels of service? Not, it seems, in the case of this devoted, frustrated Apple customer.
Is the Great Resignation causing conflicting emotions at Apple? I think it is. Here's the proof.
During its latest event, Apple made a boast about the iPad Air. How much hot air was in it? I asked Apple.