Dan Kusnetzky

Contributor

Daniel Kusnetzky, a reformed software engineer and product manager, founded Kusnetzky Group LLC in 2006. He is responsible for research, publications, and operations. Mr. Kusnetzky has been involved with information technology since the late 1970s. Mr. Kusnetzky has been responsible for research operations at the 451 Group; corporate and marketing strategy for Open-Xchange; system software and virtualization research at IDC; and program and product management at Digital Equipment Corporation.; Today, Mr. Kusnetzky focuses on system software, virtualization technology and cloud computing. In his spare time, he's also the managing partner of Lux Sonus LLC, an investment firm.

The Kusnetzky Group LLC is an independent technology industry research firm that focuses on system software, virtualization and cloud computing infrastructure. Dan's opinions are based upon research, personal experiences and actual use of technology. They are not based upon the relationships the company may or may not have with suppliers, end user organizations, the media, consultants or other analysts. Dan's research is available on a subscription basis through Kusnetzky Group LLC. Dan's attendance at industry events or at client meetings may be sponsored by the client. Clients may provide hardware or software for testing prior to the publication of analysis that includes that product. Clients may also provide shirts, jackets, coffee cups, folders, backpacks, pens and other event tchotchke. While nice, these don't effect Dan's opinions or insight about those clients or their products.

Latest from Dan Kusnetzky

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The art of social media hype

The art of social media hype

Facebook, Twitter, Facebook and other social media sites are often used to promote suppliers' products and services. Here are a few interesting patterns I've noticed about how different companies utilize these tools.

July 30, 2014 by in After Hours

Getting caught under a survey avalanche

Getting caught under a survey avalanche

The goal of a real survey is to learn more about what companies and their decision-makers are thinking and planning. Unfortunately, many studies are thinly disguised marketing tools designed to drive customer awareness and interest -- and produce a demand for a company's products or services.

January 7, 2014 by in After Hours

Google, "completely wrong," and does it really matter?

Google, "completely wrong," and does it really matter?

Recently the media discovered that if someone visited Google, selected image search" and entered the search phrase "Completely Wrong," images of Mitt Romney appeared as search results. Google says this is just a result of their search algorithm. Some see sinister intentions. Does it really matter?

October 14, 2012 by in After Hours