These days, digital channel proliferation is making it more complex than ever to connect with and satisfy customers, whose own expectations of service are growing rapidly. Maintaining a coherent digital experience appears to be an essential element of the solution.
Latest from Dion Hinchcliffe
Case studies demonstrate that some of the world's largest companies are now making advanced use of social tools in the way that they work. Is Europe leading the way?
The management concepts that have evolved as social media has transformed global communication are now resulting in meaningful changes in the enterprise.
It wasn't so many years ago that digital communities for business were in their infancy. Now they have grown, matured, and are providing real value. Here's the latest data.
A seemingly esoteric question actually turns out to be vital for dealing effectively with the trend toward silos of communication everywhere, from social networks to online communities.
What does becoming a social business actually entail? A practitioner in the trenches shares his top strategies and techniques for driving engagement with social tools.
The proliferation of social networking silos, the growth of proprietary social media technologies, and fragmentation of digital conversation must be addressed. Here's one way we can do it and you're invited to contribute.
The disruptive social cloud of people and data that is today's Internet has created all new business possibilities. Speakers at Oracle #CloudWorld this week explored how enterprises can organize better to take advantage of these opportunities.
As the gap between consumer social media and the enterprise finally seems to be closing a bit, the rise of big data, mobility, and dark social will all have their say this year.
There were many shifts in how businesses applied social media to how they worked last year. These were the most significant ones.