The vision Salesforce has for market-facing engagement is the right one: Tear down data, app, and user experience silos between marketing, sales, operations, and support. But does their cloud measure up to this vision yet?
In an era of fast change, disruptive tech, and too many priorities, what will the CIO really need to focus on this year to deliver combined technical and business leadership that will guide their organizations into the future?
With the digital world changing today faster than ever before, here's a look at what some top organizations are doing today to adapt more sustainably to the rapidly shifting technology landscape.
Most corporate leaders are well aware that technology is increasingly setting the agenda when it comes to how business gets done. How should today's CIO revisit the way they guide their organization?
Today's digital workplace is constantly inundated with new applications and devices, as tech investment also decentralizes. Top technology leaders are seeking an orderly path to improvement, yet the the way forward remains more turbulent than ever. Fortunately, there are perspectives that can help.
A recent conversation with Adobe CIO Gerri Flickinger underscores how IT leaders can and should lead digital transformation from the front by looking outward.
It's a very different world today for CIOs seeking to move their organizations into the future. With industry leaders proving that great customer experiences are the key differentiator, some IT departments are becoming much more stakeholder-centric, consumerized, and focused on their satisfaction.
Few are disputing the growth of connected devices of all kinds -- from office equipment to smartdust -- will be historic. But will it be critical to the survival and growth of the enterprise?
IT budgets are expected to increase by only 1% in 2015, during an era of unprecedented digital trasition and disruption. Is IT being given the resources to win? If it is, can it deliver?
Today's rapidly shifting marketplace is pushing business innovation and agility to new levels, while the rising primacy of digital engagement and all data related to it undergoes a tug of war between the CMO and CIO. How will businesses recalibrate these strategic roles for this new reality?