Ultimately, the market will decide, as it often does, on where best to spend your advertising dollars. Doc thinks the days of printed phone directories are limited, but I can't tell you when they will no longer be effective.
It's getting to be a wacky world out there when it comes to new ways of marketing. The latest trend is using mobile devices to tie to print and video campaigns. Using techniques such as bar-code readers in smart phones, or "augmented reality," marketers are pushing envelopes to the maximum.
But sure enough, RFID tags have made their way into documents so they can be physically tracked as they move through an organization. Fascinating stuff, actually, and an interesting way to know just where every document is at any given time and who's working (or not working) on it. Okay, so maybe it's also a little creepy, but you have to admit it's efficient. Here's a video that describes the process and shows the cool RFID paper tray.
Storing stuff in the cloud and using cloud-based applications is making more and more sense in the "digital me" world we live in. We record, photograph, and document our lives in more and more ways.
Sadly, Doc is just old enough to remember when, during the holiday season, the mail carrier actually delivered mail twice a day. But then that was when there was a still a Sears catalog and people actually sent Christmas cards to one another. Now we have email, of course, and it’s put a lot of pressure on the US Postal service revenue. So now the Service is looking to cut back mail delivery on Saturday.
Doc is a big fan of taking technology on the road, but I'm not sure how I feel about turning your car into a full-blown computer terminal, including the ability to print right from the dashboard. But that's exactly what Ford is doing with some of its new vehicles. Check out this video tour of the new computer capabilities inside the cab of a prototype Ford truck.
