Doc

<p>ZDNet introduces Doc (The DocuMentor), sponsored by RICOH. Through his blog, Doc will educate you about Document Management. So who is Doc? Doc is something of an enigma. He was born to a Russian ballerina and a German electrical engineer who some believe was running covert operations for shadowy corporate interests. Doc grew up in various locations in the United States, although no one seems to know precisely where, least of all Doc. His early schooling was unremarkable except for the time he was caught trying to replace all the mimeograph machines with high-tech color copiers that had mysteriously disappeared from a shipment to Albania. At MIT, he made a name for himself by transforming a large printer into a robot that hunts and eats Roombas. Professionally, he reportedly has seen the insides of more brands, versions, and generations of printer and printer-related hardware than almost anyone. Some say his obsession with paper, printing, and mechanical movement was either started by, or evidenced by, a traumatic childhood episode when he crawled inside an old Xerox 2400 and tried to print himself.</p> <p>Anyway, Doc has hands on experience with stuff like printer maintenance and fleet management, but his mastery of document management leaves no stone unturned. Important issues like sustainability, security, and regulatory compliance are top of mind for Doc, as are other business technology needs like networking and IT services, making him a true blue IT renaissance man. </p>

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Coming Soon to a Digital Mailbox Near You?

Coming Soon to a Digital Mailbox Near You?

The concept of a digital mailbox or digital mail delivery is certainly not new. In the enterprise, vendors like Esker, Océ, and Pitney Bowes offer digital mail delivery solutions whereby each piece of mail that comes into the company is scanned and delivered electronically to employee recipients.

October 16, 2011 by in Tech Industry

Engaging Marketing Teams with Production Printing

Engaging Marketing Teams with Production Printing

It's no secret that marketing departments are savvy when it comes to direct mail. It's a channel they've traditionally owned. However, when it comes to bills, statements, policies and other production print output, many marketers find it more difficult to navigate the terrain (if they even consider stepping onto it in the first place.)

October 2, 2011 by in Tech Industry

Time to Plan for the DMA Show

Time to Plan for the DMA Show

Regardless of our primary business, we’re almost all involved (or should be involved) in direct marketing – to customers, prospects, or even internally to employees. And indeed, many of the things Doc talks about are in support of direct marketing programs at a variety of large and small companies that use printing as an important component of their marketing efforts.

June 8, 2011 by in Tech Industry

Do You Throw Away Obsolete Marketing Materials?

Do You Throw Away Obsolete Marketing Materials?

Just as important, obsolete marketing materials can have a major negative impact on marketing effectiveness. Forty-two percent of the respondents to the CMO Council survey said that fresh marketing content is critical to their go-to-market strategy, but 51% of respondents admitted they had used marketing materials that contained outdated content. In today's business environment, every interaction with a potential buyer is important, and sales can easily be lost if prospects are provided outdated information.

December 15, 2010 by in Tech Industry

Transaction Output Market Is Changing

Transaction Output Market Is Changing

If you do transactional printing, you've got to know that more and more your work is part of an integrated marketing platform. Transactional marketing is one of the great highlights in marketing right now as companies discover that customer statements (whether print or electronic) are a terrific platform for up selling and cross selling and, well, all kinds of selling.

September 21, 2010 by in Tech Industry

Digital More Popular than Print in Latest DMA Report

Digital More Popular than Print in Latest DMA Report

As the trends toward increased accountability and technical innovation continue their rise in popularity and ROI among the business community, the digital channels have consumed the top slots for new marketing spending. The study shows that for the first time in two years marketers and their service providers reported across-the-board increases in revenue, marketing expenditures, and profitability compared with both the fourth quarter of 2009 and the same quarter last year (SQLY). Their optimism about the second quarter also grew.

September 9, 2010 by in Tech Industry

Another New One:  Transactional Response Marketing

Another New One: Transactional Response Marketing

Doc really does learn something new every day, even when I have to make it up. But today I learned a new term courtesy of Elizabeth Gooding over at Digital Nirvana. There you’ll find a fine article about Transactional Response Marketing (TRM), the art of using customer statements (bills, invoices, receipts, etc.) as a marketing vehicle.

May 7, 2010 by in Tech Industry