Footballer Cristiano Ronaldo would be a great candidate for a purse campaign in India due to the influence he carries within the population there and their interests.
Latest from Eileen Brown
Opting out can be easy with this new tool from ItsMyData.
Although we find our digital lives convenient with notifications, streamed music, messages, and emails, remember the tech companies are ruling our lives.
As data grows in complexity, data workers waste time searching for and preparing data instead of gaining insights according to a new report.
Searching publicly available information across the web has revealed some interesting insights about Facebook’s workforce.
Today's consumers have shorter attention spans across a variety of media, so how do brands cope with these changing habits to keep their customers?
If we are moving to sharing most of our lives online, then brands are moving to take advantage of our behaviour.
As Amazon reaches further and further across our online shopping experience, which trends can brand marketers use to effectively compete?
Do businesses know what sort of data they have -- and more importantly -- where it is stored?
We think that big data is the only thing we need for all of our insights. But in the world of Internet of Things (IoT), that is not the case.