Eileen Brown


Eileen Brown is a social business consultant who has been working with collaborative technologies for 20 years. Eileen creates the social business, energises communities and ignites social commerce and social CRM. She develops social business strategy, customer reach and online branding. Her book, Working The Crowd: Social Media Marketing for Business, is available on Amazon. She is a regular speaker at conferences around the world, maintains a blog at http://eileenbrown.wordpress.com and can also be found on http://Twitter.com/eileenb, http://facebook.com/AmastraUK, and at http://gplus.to/eileenb

Eileen Brown is an independent consultant who works for Amastra. Her opinions are her own. She worked at Microsoft from 2001 to 2009. She has no other affiliation to any of the companies that she mentions here.

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The maths behind the memes: Why we share on social media

The maths behind the memes: Why we share on social media

In today's social media driven society, an internet meme or online trend can explode in popularity overnight. (Remember the Ice Bucket challenge?) But why do some online trends take the world by storm before disappearing just as quickly as they arrive, and why do we share them?

July 25, 2017 by