RIM's BeBold campaign -- hashtag fail or genius marketing?
Yet another company has fallen foul of the Twitter hashtag. This time it's RIM with its BeBold campaign. But were the marketing team naive -- or preparing our focus for the BlackBerry 10?
Yet another company has fallen foul of the Twitter hashtag. This time it's RIM with its BeBold campaign. But were the marketing team naive -- or preparing our focus for the BlackBerry 10?