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Eileen Brown is a social business consultant who has been working with collaborative technologies for 20 years. Eileen creates the social business, energises communities and ignites social commerce and social CRM. She develops social busi…ness strategy, customer reach and online branding. Her book, Working The Crowd: Social Media Marketing for Business, is available on Amazon. She is a regular speaker at conferences around the world, maintains a blog at http://eileenbrown.wordpress.com and can also be found on http://Twitter.com/eileenb, http://facebook.com/AmastraUK, and at http://gplus.to/eileenb