One in three trust an influencer's words over what a brand says
New research today has taken a deeper dive into what types of influencers -- based on follower size -- really do make the most impact amongst their followers.
New research today has taken a deeper dive into what types of influencers -- based on follower size -- really do make the most impact amongst their followers.
In 2016 businesses will spend $15.5 billion on social media but still can not solve gaps in their social strategy. A new social marketing tool aims to change this.
Southwest Airlines probably wishes it had not run its promotion to celebrate getting 3 million Facebook likes. But it has proved itself to be expert at managing the social media crisis that escalated after an ‘error in the system’ caused customers to be charged multiple times for flights.
Victims can be named and propagated through Twitter by people who do not think through the consequences of their actions. Fortunately the UK police are stamping out online abuse when the victim is protected by UK law.
Brands threatening to sue for defamation and deleting critical comments from Facebook do not improve their brand image or demonstrate transparency. So why threaten defamation over a negative customer review?
Domino's has been leading the way with mobile and social initiatives such as the 'Social Pizza' application. Now you can use Facebook Ordering to order and track your pizza without ever leaving Facebook
Advertising authorities have prevented Paddy Power from airing its 'Chavs' ad. The voiceover states "enjoy a chav-free Cheltenham courtesy of Paddy Power, the classy mobile app for civilised people and the Irish".
To complement its social Over The Top (OTT) production and distribution platform, a Canadian start-up now lets users turn their Twitter page into a social TV channel.
Although our use of paper in the office is declining a survey has revealed that 88 percent of finance professionals still see e-mail as the best form of business communication despite the rise of social media.
Reckitt Benckiser has taken social commerce one step further than its competition by launching and offering its new Cillit Bang cleaning product exclusively on Facebook.