Lithium adds to its community platform with new Value Analytics offering
Lithium's Value Analytics lets brands accurately measure community performance and produce data to defend investment in social customer service.
Lithium's Value Analytics lets brands accurately measure community performance and produce data to defend investment in social customer service.
We think that big data is the only thing we need for all of our insights. But in the world of Internet of Things (IoT), that is not the case.
Today's consumers have shorter attention spans across a variety of media, so how do brands cope with these changing habits to keep their customers?
Scientists have worked out how much money users earn from studying the language and terms they use on Twitter.
Sunday's Super Bowl uncovered some interesting internet reactions about our watching patterns during the game.
Now season six of Game of Thrones has finally started, we have taken to Twitter on our second screen to speculate whether Jon Snow really is dead - while providing a rich set of data for analysts.
Micro-influencer marketing has been embraced by enterprise marketers with this partnership between Synthesio and Octoly.
Driving deeper connections with audiences is a must for marketers. But with the social torrent flooding our feeds, making sense of tweets, snaps, stories, and likes is becoming more difficult.
The latest social intelligence report from Brandwatch finds that many retailers do not engage optimally with their audiences over social platforms.
When dealing with big data, sorting through information quickly is crucial. Reducing noise enables brands to protect their reputations more easily.