Fake influencer follower fraud to cost companies $1.3B in 2019
Businesses are expected to lose $1.3 billion this year in online ad spending because of fake influencer followers.
Businesses are expected to lose $1.3 billion this year in online ad spending because of fake influencer followers.
Businesses need to spend more on influencer marketing and use more social content, according to new reports.
Despite fake names being illegal, almost eight in 10 Americans do not care and plan to continue using a fake name on the internet.
Are you worried that your social media footprint will jeopardize your career? If so, you are not alone.
Fans of social media site Tsu are eagerly awaiting its re-launch. But what will be different to the previous version of the platform?
Milennials are suffering from burnout at work -- and tech is a major factor in their stress.
You can put away your large budget planned for celebrity endorsements and look to your in-house influencers instead.
We rely on social media and smartphone apps, from dating and connecting to online shopping and browsing the web. We constantly give out private data online -- but what exactly do we share with these platforms?
It's not only Business to Consumer (B2C) markets that love social media; now B2B companies are seeing its value.
Start-up companies are falling behind on social media influence whereas older established companies are leading the way in social according to a new report.