Batterygate: Apple betrayed its customers and now it faces a world of hurt
It takes decades to build up fierce customer loyalty and just one mistake to completely dismantle it.
It takes decades to build up fierce customer loyalty and just one mistake to completely dismantle it.
To be better citizens of our planet, we need to reconsider the current disposable smartphone designs.
Perhaps the best thing the company can do in the wake of a total ordering catastrophe is the unthinkable: Apologize.
Perhaps it's time for a new 3rd-party, truly independent app store -- one not tied to an existing player -- so that developers and end-users can determine their own fates?
New spy video and photographs may reveal what turns out to be Apple's latest to be announced handset.
When contemplating a purchase, the average smartphone buyer experiences "Goldilocks Syndrome"
No executive is going to lug around this morbidly obese tablet in place of a smaller iPad or a real laptop.
Using large tablets can encourage bad ergonomic behavior. Fortunately there's a solution to that problem.
We're ten generations in with Apple's smartphones and tablets, and yet we still need to plug them in. Why?
To get into the enterprise, Apple needs to get messy. It needs to take risks. It needs to rip off the band-aid.