Jennifer Leggio

Contributing Writer

Jennifer Leggio has been in the security industry for 17 years as a marketer, advisor, and writer. Her focus is on security culture, including disclosure, community issues, equality in security, disruptive trends, and even marketing best practices. PGP Key: 3A708289 | She prefers other contact on Twitter via @mediaphyter.

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Marketers, stop the hate! Customers are not the enemy

Marketers, stop the hate! Customers are not the enemy

Guest editorial by Susan EtlingerBack in the seventeenth century, soldiers would spend the cold winter months in towns and garrisons until the weather cleared enough for them to venture back into the field (in Italian, nella campagna) to resume fighting. And that’s the origin of the modern word campaign, a term much beloved by marketing and sales people to signify an organized series of events designed to sell products and services.

November 11, 2008 by in Google