Natalie Gagliordi

Staff Writer

Natalie Gagliordi is a staff writer for CBS Interactive based in Louisville, Kentucky, covering business technology for ZDNet. She previously worked as the editor of Kiosk Marketplace, an online B2B trade publication that focused on interactive self-service technology, while also contributing to additional websites that covered retail technology, digital signage hardware and mobile payment trends. Natalie attended George Washington University, where she studied communication sciences, and also the University of South Florida, where she received a B.A. in News-Editorial Journalism.

Natalie Gagliordi has nothing to disclose. She does not hold investments in the technology companies she covers.

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Why iPod trademarks are the real road to value

Why iPod trademarks are the real road to value

Patent wielding competitors lusting over the huge success of Apple's iPod digital music player should put down their litigation swords and figure out what gives the product its X-factor in the first place. Core77, a site for industrial design fanatics, has a great analysis of Apple's design strategy by James Conley, a Clinical Professor at both the Kellogg School of Management and the McCormick School of Engineering at Northwestern University.

December 14, 2005 by in Apple