Search for top Gartner alternative comes up empty handedTekrati is addressing the debate over which industry analyst firm is the best alternative to Gartner, now that Gartner’s acquisition of Meta Group is history.August 15, 2005 by Natalie Gagliordi in CXO
EMV: Why the US migration didn't happen soonerThere's a lot of criticism when it comes to the timing of EMV migration in the US, with detractors often calling the US 'backwards' and 'behind' the rest of the world.April 10, 2015 by Natalie Gagliordi in CXO
Advertisers can now tailor Twitter ads based on mobile app dataThe move comes just weeks after Twitter told users that it planned to begin collecting the data in order to make the content they see more individualized and interesting.December 9, 2014 by Natalie Gagliordi in CXO
Google buys marketing analytics firm AdometryAdometry helps advertisers and marketers connect the dots between online ads and consumer purchases. May 6, 2014 by Natalie Gagliordi in CXO
For marketing software maker Radius, data science equals dominanceThe San Francisco-based marketing intelligence company, which touts data science as its core DNA, recently secured $54.7 million in a Series C funding round.September 30, 2014 by Natalie Gagliordi in CXO
Businesses to boost digital marketing budgets in 2015: GartnerGartner's latest survey suggests that 51 percent of companies plan to up their digital marketing budgets by an average of 17 percent for the upcoming year.November 3, 2014 by Natalie Gagliordi in CXO
Adobe tightens cloud integrations, enters data sharing pact with MicrosoftAdobe rolled out a series of initiatives designed to bolster its cornerstone clouds, including a partnership that links data from Microsoft's Dynamic CRM with Marketing Cloud.April 29, 2015 by Natalie Gagliordi in CXO
Motorola Solutions partners with Swirl to boost beacon marketing muscleSwirl and Motorola will jointly sell Swirl's beacon-based in-store mobile marketing platform as a standalone product as well as in conjunction with Motorola MPact.July 1, 2014 by Natalie Gagliordi in CXO
Apple iBeacon challengers multiply: A look at five rivalsFueled by Apple's iBeacon specification, devices for location-based marketing initiatives are popping up in an array of company product portfolios. Here's a look at a few interesting players.June 24, 2014 by Natalie Gagliordi in CXO
Macy's rolls out retail's largest beacon installationMacy's expects to complete the installation by early fall, just in time for the upcoming holiday shopping season.September 15, 2014 by Natalie Gagliordi in CXO