Ross Rubin

Contributing Writer

Ross Rubin is the founder and principal analyst at Reticle Research and publisher of Backerjack. Ross has been an industry analyst focusing on innovation in the technology, media and telecom markets since 1996. Prior to founding Reticle Research, he was executive director and principal analyst at The NPD Group, where he provided analysis on a wide range of technology topics and launched research products spanning devices, access and content. Prior to NPD, he founded and developed the consumer access and technology service at Jupiter Research (acquired by Forrester Research), where he served as vice president and chief research fellow. He has also held analyst positions at App Annie and eMarketer. He has written hundreds of articles and columns for publications such as CNET, Engadget, ABCNews.com, Fast Company, Inc., Laptop Magazine, VentureBeat and TechCrunch and is a graduate of Cornell University.

Ross Rubin has nothing to disclose. He does not hold investments in the technology companies he covers..

Latest from Ross Rubin

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From Japan, a typewriter in your pocket

From Japan, a typewriter in your pocket

The Pomera DM30 is a distraction-free word processor that goes 20 hours on a pair of AAs. However, this latest generation of a decade-old product line is making concessions to English-native users as it heads to the US market via Kickstarter.

May 24, 2018 by

In Google we trust: But why?

In Google we trust: But why?

In contrast to Facebook, which has seen its trustworthiness plummet, Google has won trust by delivering sherpa-like navigation through digital and physical domains. That's going to pay huge dividends in an AI-driven world.

May 17, 2018 by

Microsoft continues its quest for the HoloLens grail

Microsoft continues its quest for the HoloLens grail

The company remains ahead of a host of competitors with its augmented reality headset, which can justify its expense for mission-critical applications. Mainstream business use, however, will require more than better, cheaper hardware.

May 15, 2018 by

Dawn of the smart surveillance cameras

Dawn of the smart surveillance cameras

The rise of the machines may start with the eyes of the machines. But first, businesses and governments will be able to tap into surveillance cameras that can identify and remember bad actors.

April 24, 2018 by