Ross Rubin

Contributing Writer

Ross Rubin is the founder and principal analyst at Reticle Research and publisher of Backerjack. Ross has been an industry analyst focusing on innovation in the technology, media and telecom markets since 1996. Prior to founding Reticle Research, he was executive director and principal analyst at The NPD Group, where he provided analysis on a wide range of technology topics and launched research products spanning devices, access and content. Prior to NPD, he founded and developed the consumer access and technology service at Jupiter Research (acquired by Forrester Research), where he served as vice president and chief research fellow. He has also held analyst positions at App Annie and eMarketer. He has written hundreds of articles and columns for publications such as CNET, Engadget, ABCNews.com, Fast Company, Inc., Laptop Magazine, VentureBeat and TechCrunch and is a graduate of Cornell University.

Ross Rubin has nothing to disclose. He does not hold investments in the technology companies he covers..

Latest from Ross Rubin

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Microsoft continues its quest for the HoloLens grail

Microsoft continues its quest for the HoloLens grail

The company remains ahead of a host of competitors with its augmented reality headset, which can justify its expense for mission-critical applications. Mainstream business use, however, will require more than better, cheaper hardware.

May 15, 2018 by

Cortana isn't dead. She just needs to get to work.

Cortana isn't dead. She just needs to get to work.

Cortana may not have Alexa's industry support, but it's far from buried. Microsoft's agent has a unique opportunity to bring greater productivity to workers and even other agents, but it needs some near-term proof points.

January 11, 2018 by

Why AI may save your life

Why AI may save your life

The rise of machine intelligence is often associated with the downfall of humanity, but analysis of clinical data is improving outcomes. That's making doctors more informed, not more redundant, for now.

December 13, 2017 by