Ross Rubin

Contributing Writer

Ross Rubin is the founder and principal analyst at Reticle Research, editor of the Reticle Research Report newsletter, and co-host of the Techspansive podcast. Ross has been an industry analyst focusing on innovation in the technology, media and telecom markets for over 20 years. Prior to founding Reticle Research, he was executive director and principal analyst at The NPD Group. Prior to NPD, he founded and developed the consumer access and technology service at Jupiter Research (acquired by Forrester Research), where he served as vice president and chief research fellow. He has written hundreds of articles and columns for publications such as CNET, Fast Company, Engadget, and ABCNews.com and is a graduate of Cornell University.

Ross Rubin holds no investments in the technology companies he covers. Companies mentioned in his columns may be current or former clients of Reticle Research.

Latest from Ross Rubin

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Alexa is becoming the anti-Windows

Alexa is becoming the anti-Windows

While Microsoft has staked out the high-productivity state of "flow," Amazon is focused on when you're not focused. Can the complementary approaches drive cooperation among the cloud competitors?

July 28, 2021 by in Amazon