Tired of being pushed around by smartphones and larger tablets, the iPad that time forgot has become a lot more powerful and picked up a new friend. And it's ready to reclaim the throne as the world's best minimal computing product.
The unique elements of the iOS app market present a distinct set of opportunities and tradeoffs for Apple Arcade. The result may be a service that does more to create a consistent Apple cross-media experience than fundamentally change mobile gaming.
WWDC 2018: Apple needs to show consumers what it's doing to ensure that 2018 won't be like 1984.
In 2012, Apple tried to position iPads as replacing textbooks. Last year, Microsoft tried to position laptops as replacing Chromebooks. Now, Apple needs to hook educators on the power of future-looking tech such as coding and augmented reality.
Third-party tech vendors and Apple itself are using iOS technologies to streamline retail transactions.
Apple might not be courting device makers as hosts for its voice agent, but recent shifts show that Apple is stepping up Siri's evolution from oracle to platform.
As Apple joins other handset makers in stretching screens to the edges of the phone body, it may not be able to go Home again. That could press some users' buttons.
The iPod served as a bridge between Apple as a PC maker mounting a comeback to purveyor of the world's strongest ecosystem spanning hardware, software and services. Its influence can still be seen in the iPhone and what comes after it.
As the iPhone's 10th anniversary approaches, the ecosystem it spawned reveals areas for Apple to address.
Pebble is the the latest in a line of category pioneers that struggled to gain traction after optimizing a device for early adopters.