Vendors face the tough reality of affordable VR
The demise of the Oculus Go is but the latest in a line of frustrated attempts to bring virtual reality to the mass market.
Latest from Ross Rubin
Tragic Magic: How Magic Leap is repeating General Magic's act
The augmented reality startup is trying to escape the handcuffs that trapped another ambitious company fomenting a computing revolution.
Cinemood 360 is a child-focused projector with VR business potential
The new projector shows games and other media through a small projection that you can follow around a room. But this kids' meal of VR has broader applications for affordable, portable shared experiences.
Qualcomm XR enterprise program blends vendor matchmaking and mixed reality
The maker of Snapdragon processors that power the HoloLens 2 seeks to advance AR where it's seeing the broadest adoption. Its mobile expertise could start a new chapter for headset applications.
Magic Leap jumps from office collaboration to smart cities
Magic Leap aims to combine the AR worlds of ubiquitous Glass-like cues and HoloLens-like rich visuals in a bid to build a digital overlay onto our cities. For now, its demos span entertainment and collaboration.
AT&T store demos pit Magic Leap versus VR in a tech game of thrones
The wireless carrier, which now owns HBO, has shown the power of marrying its popular content with leading-edge entertainment tech.
Hi-res VR headsets reignite enterprise mixed reality battle
VR headsets are back on the attack -- with new models that offer higher resolution for precision work and gaming. However, the long-promised convergence between virtual reality and augmented reality appears no closer to becoming market reality.
Augmented reality invades the conference room
Spatial extends the core functionality of video and screen sharing apps to a new frontier.