Ross Rubin

Contributing Writer

Ross Rubin is the founder and principal analyst at Reticle Research, editor of the Reticle Research Report newsletter, and co-host of the Techspansive podcast. Ross has been an industry analyst focusing on innovation in the technology, media and telecom markets for over 20 years. Prior to founding Reticle Research, he was executive director and principal analyst at The NPD Group. Prior to NPD, he founded and developed the consumer access and technology service at Jupiter Research (acquired by Forrester Research), where he served as vice president and chief research fellow. He has written hundreds of articles and columns for publications such as CNET, Fast Company, Engadget, and ABCNews.com and is a graduate of Cornell University.

Ross Rubin holds no investments in the technology companies he covers. Companies mentioned in his columns may be current or former clients of Reticle Research.

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Microsoft has a clean slate problem

Microsoft has a clean slate problem

Microsoft continues to improve Windows on the desktop and take it to devices such as the Hololens. However, it continues to struggle in efforts to make a clean break with the operating system's past.

February 6, 2018 by in Windows