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Ross Rubin

Contributing Writer

Bio
Disclosure

Ross Rubin is the founder and principal analyst at Reticle Research, editor of the Reticle Research Report newsletter, and co-host of the Techspansive podcast. Ross has been an industry analyst focusing on innovation in the technology, medi…a and telecom markets for over 20 years. Prior to founding Reticle Research, he was executive director and principal analyst at The NPD Group. Prior to NPD, he founded and developed the consumer access and technology service at Jupiter Research (acquired by Forrester Research), where he served as vice president and chief research fellow. He has written hundreds of articles and columns for publications such as CNET, Fast Company, Engadget, and ABCNews.com and is a graduate of Cornell University.

Ross Rubin holds no investments in the technology companies he covers. Companies mentioned in his columns may be current or former clients of Reticle Research.

Latest from Ross Rubin

In the connected car, Microsoft wants Cortana in driver's seat

In the connected car, Microsoft wants Cortana in driver's seat

Microsoft is taking a classic IT vendor approach to automakers, promising to partner, not compete. But Cortana is emerging as a protected crown jewel.

January 26, 2017 by Ross Rubin in Cloud

Parsec delivers streaming games from the cloud or your PC

Parsec delivers streaming games from the cloud or your PC

Just a few short years ago, the latency involved in streaming games from the cloud was a deal breaker. But one startup has developed a service so responsive that it support split-second game reactions from a PC hosted in your basement.

January 22, 2018 by Ross Rubin in Cloud

Cloud providers compute a greener future

Cloud providers compute a greener future

Microsoft's joining of The Climate Pledge aligns the two biggest cloud computing providers at a time when cloud demand has skyrocketed and will only continue to grow.

December 16, 2020 by Ross Rubin in Cloud

Meet 2021's hot new platform for the most graphically intense games: The browser

Apple's app store policies have driven Amazon and now nVidia to bring their cloud gaming services to Safari on iOS. Other services are bound to follow.

November 19, 2020 by Ross Rubin in Cloud

Harman is building a self-driving concert hall

The storied audio company, which Samsung bought for its ties to the automotive market, is modeling famous venue acoustics to make future rides more like a private concert.

December 2, 2019 by Ross Rubin in Cloud