Ross Rubin

Contributing Writer

Ross Rubin is the founder and principal analyst at Reticle Research, editor of the Reticle Research Report newsletter, and co-host of the Techspansive podcast. Ross has been an industry analyst focusing on innovation in the technology, media and telecom markets for over 20 years. Prior to founding Reticle Research, he was executive director and principal analyst at The NPD Group. Prior to NPD, he founded and developed the consumer access and technology service at Jupiter Research (acquired by Forrester Research), where he served as vice president and chief research fellow. He has written hundreds of articles and columns for publications such as CNET, Fast Company, Engadget, and ABCNews.com and is a graduate of Cornell University.

Ross Rubin holds no investments in the technology companies he covers. Companies mentioned in his columns may be current or former clients of Reticle Research.

Latest from Ross Rubin

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The iPad has an identity crisis

The iPad has an identity crisis

Unlike the iPhone, the iPad hasn't launched whole new classes of services. And the more Apple does to make iPads competitive with laptops, the more it gets compared to them and comes up short.

June 30, 2017 by in Laptops

Is it time for an Edgebook?

Is it time for an Edgebook?

All the pieces are coming together for Microsoft to launch a direct competitor to Chromebooks. But the company would face tough questions around how the functionality and positioning would differ from Windows notebooks.

June 15, 2020 by in Laptops