Ross Rubin

Contributing Writer

Ross Rubin is the founder and principal analyst at Reticle Research, editor of the Reticle Research Report newsletter, and co-host of the Techspansive podcast. Ross has been an industry analyst focusing on innovation in the technology, media and telecom markets for over 20 years. Prior to founding Reticle Research, he was executive director and principal analyst at The NPD Group. Prior to NPD, he founded and developed the consumer access and technology service at Jupiter Research (acquired by Forrester Research), where he served as vice president and chief research fellow. He has written hundreds of articles and columns for publications such as CNET, Fast Company, Engadget, and ABCNews.com and is a graduate of Cornell University.

Ross Rubin holds no investments in the technology companies he covers. Companies mentioned in his columns may be current or former clients of Reticle Research.

Latest from Ross Rubin

Show search filters
When the iPad experience goes sideways

When the iPad experience goes sideways

As iPad displays have grown, they have mastered displaying more information and more simultaneous apps. But throw the wrong iPhone app into the mix and the iPad still takes the same hands-off approach it offered at its debut, offering no way to rotate such apps without rotating the device. It’s not a pretty portrait.

December 11, 2019 by in Tablets

One pen to rule them all

One pen to rule them all

The Universal Stylus Initiative has gotten off to a slow start as Microsoft, Samsung, and Apple have advanced their own digital writing implements. But the group is counting on the support of Google and major PC brands to make up for lost time.

July 21, 2020 by in Tablets