New Qualcomm audio standard will start the battle of the buds
Qualcomm Snapdragon Sound will pit premium audio brands against smartphone brands as both seek to capture the experience Apple has set with iPhone and Airpods.
Qualcomm Snapdragon Sound will pit premium audio brands against smartphone brands as both seek to capture the experience Apple has set with iPhone and Airpods.
What Apple's magnetic charging attachment can draw upon in iPhone volume and focus makes up for its lack of flexibility,
2020 closed some of Apple's longest story arcs, and started new ones.
While they are arriving as the perceived competitive value of the iPad Pro is at a lull, the new MacBooks may help drive sophistication of iPad apps.
For Apple, Job 1 in the M1 transition was to prove out the case for switching with minimal disruption. But the company stopped short on capitalizing on some Arm benefits pursued by Microsoft and Qualcomm.
While Epic Games and its allies have challenged the nature of app stores, buffet-style cloud services challenge the future of apps themselves.
Arm-based MacBooks could steal back some thunder from the iPad, but much depends on how Apple prices them.
Apple is set to offer breakthrough performance with Macs based on its own silicon. But the move to ARM architecture offers other variables that could make for big differences in adoption and usage.
Processor transitions are hard. But the stars are aligning for Apple to bring the Mac to its homegrown chip family.
Nearly two decades after the iMac G4 featured a "floating" display, the iPad Pro and Magic Keyboard enable a modern version of that computer's design philosophy.