Ross Rubin

Contributing Writer

Ross Rubin is the founder and principal analyst at Reticle Research and co-host of the Techspansive podcast. Ross has been an industry analyst focusing on innovation in the technology, media and telecom markets since 1996. Prior to founding Reticle Research, he was executive director and principal analyst at The NPD Group, where he provided analysis on a wide range of technology topics and launched research products spanning devices, access and content. Prior to NPD, he founded and developed the consumer access and technology service at Jupiter Research (acquired by Forrester Research), where he served as vice president and chief research fellow. He has also held analyst positions at App Annie and eMarketer. He has written hundreds of articles and columns for publications such as CNET, Engadget, ABCNews.com, Fast Company, Inc., Laptop Magazine, VentureBeat and TechCrunch and is a graduate of Cornell University.

Ross Rubin holds no investments in the technology companies he covers. Reticle Research maintains or has had client relationships with several companies that may be discussed within his columns.

Latest from Ross Rubin

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Is it time for an Edgebook?

Is it time for an Edgebook?

All the pieces are coming together for Microsoft to launch a direct competitor to Chromebooks. But the company would face tough questions around how the functionality and positioning would differ from Windows notebooks.

June 15, 2020 by in Laptops

The iPad has an identity crisis

The iPad has an identity crisis

Unlike the iPhone, the iPad hasn't launched whole new classes of services. And the more Apple does to make iPads competitive with laptops, the more it gets compared to them and comes up short.

June 30, 2017 by in Laptops