Will any Comcast subscribers pay $60 to watch Eddie Murphy's brand-new movie on demand?
Major movie studios continue to take baby steps toward offering new films to cable subscribers via premium on demand while the flicks are still in theaters. The biggest test to date will come in a few weeks, when Comcast will bring the new Eddie Murphy/Ben Stiller potential blockbuster Tower Heist to a pair of test markets just three weeks after it debuts on movie house screens.