Mobile Needs a Four-Tier Engagement Platform
It's time to throw out the old notion of a three-tier architecture -- presentation, application, data -- and replace it with a four-tier engagement platform that can handle the new demands.
It's time to throw out the old notion of a three-tier architecture -- presentation, application, data -- and replace it with a four-tier engagement platform that can handle the new demands.
The thing that leaves people scratching their heads is the mantra, Design for mobile first! "What does that mean, exactly?," they ask. "Is it about user interface design?" The industry answer is that it's about user experience design, but that's not quite right. Design for mobile first! is really about business design.
In the first of series of posts, Ted Schadler looks at the success a mobile app can bring to business.
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Forrester provides further analysis of its upcoming Workforce Technographics data.