Vala Afshar

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Vala Afshar is the Chief Digital Evangelist for Salesforce. Afshar is the author of The Pursuit of Social Business Excellence. Afshar is also the co-host of DisrupTV, a weekly show covering the latest digital business and innovation market trends.

Latest from Vala Afshar

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Accenture research: How to compete and win in the post-digital era

Accenture research: How to compete and win in the post-digital era

As the world is rapidly moving toward a post-digital era, and key technologies like artificial intelligence, distributed ledgers, and extended reality, leaders will need to set their sights beyond their ongoing digital transformations. More than nine in 10 business and IT executives view pace of technology innovation in their organizations as either accelerated or significantly accelerated in the past this three years, this according to the Accenture Technology Vision 2019 survey of more than 6,600 global leaders.

February 11, 2019 by in Digital Transformation

5 ways 'distributed trust' is changing brand loyalty

5 ways 'distributed trust' is changing brand loyalty

In a world where trust is being distributed in new kinds of ways, and with technological innovation continuing to empower customers to expect more from the companies they deal with, switch brands when they're not happy, and share their experiences online, companies must ensure they match up to customers' expectations of a superior experience if they want to stay competitive.

January 22, 2019 by in Digital Transformation

Welcome to the era of multiplied innovation

Welcome to the era of multiplied innovation

Digital trailblazing companies, with fully integrated enterprise-wide technology architecture are moving from an era of experimentation to multiplied innovation, led by artificial intelligence (AI) powered applications, public cloud, explosive growth in application development, micro-services, and a stronger emphasis on trust, scale, and interoperability.

January 16, 2019 by in Digital Transformation

​AI will transform product management

Brought to you by Microsoft

​AI will transform product management

As artificial intelligence (AI) and machine learning (ML) capabilities are designed into new products and services, Product Managers need to enhance their skills in order to develop and provide functional requirements and AI-powered specifications to data engineering and data science teams.

December 3, 2018 by in Artificial Intelligence /

​IDC Research: 9 ways of amplifying collaboration's positive impact

​IDC Research: 9 ways of amplifying collaboration's positive impact

IDC research found the integration of core business applications, empowering cross-silo conversations, and enterprise adoption of collaborative platforms results in significantly fewer meetings, less email, and faster time to execute projects. That's because work is done in real time, and not waiting for the next meeting. But it takes adoption from the bottom up and the top down to succeed, and often a change in how work is done.

November 29, 2018 by in Digital Transformation

The future of customer service needs a new model of operational excellence

The future of customer service needs a new model of operational excellence

The future of customer services requires a new model of operational excellence that is built on the five pillars of customer centricity, outcome-first design, data-driven decision making and workflow, automation-focus, and ecosystem-based. The 2018 Customer Service Study from ThinkJar highlights strategy, budgeting, stakeholders, and the current top-trends: digital transformation, AI, IoT, and data-based decision making.

October 9, 2018 by in Digital Transformation