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Leaked pricing details of the expected iPad mini suggest the device will cost in-between the iPod touch and the fully-fledged iPad.
Apple has given consumers and businesses alike a great deal in today's announcement, but it could be overshadowed by the seeming lack of progress in its hardware range.
More rumours suggest Microsoft could introduce Office for iPad -- and even for the iPhone or Android. But Microsoft knows there are some hurdles ahead.
As Samsung and Apple continue its "bipolar" relationship of parts supply amid patent disputes, Apple could encroach Samsung's safe haven by attacking the 7-inch tablet market.
More rumours surfacing this afternoon 'confirm' that the next-generation iPad will have 4G LTE capabilities, offering its soon-to-be users super high-speed mobile broadband.
Industry reaction and analysis: Apple has scheduled a media call for March 19, where the company is expected to announce it has reached a cash stockpile of $100 billion.
Apple is facing a war on its home turf, as China-based Proview is taking its lawsuit against the 'iPad' trademark to the United States.
Reports suggest that while Apple is ramping up for an iPad 3 launch, a push for an enterprise-focused, cheaper iPad 2 with less memory could also be on the cards.
Despite Apple holding onto more than 50 percent share of all tablet shipments during the calendar first quarter, Android is expected to take the crown as the leader in the tablet platform share.