Increasingly, NASCAR seeks to deliver a sophisticated mix of live race action, data feeds, social network interactions and consumer view point experience choices across multiple screens.
Appian survey highlights main obstacles to digital transformation.
A host of new challenges faced Game of Thrones' visual effects veterans, Mackevision for Season 7, but they stepped up to deliver some of their most intensive and impressive VFX to hit the small screen.
Macy's recently named a new CTO, partnered with a retail-as-a-service provider and built out core features to meld its digital and in-store experiences.
Trillions spent on digital transformation and customers don't notice.
Lines are blurring between fintech banking and consumer digital wallets, major consumer brands have much to gain and more to lose as the race to serve future customers with their own unique currencies accelerates.